Entrant: Yod Corporation Co.,Ltd

Country: Thailand

Description: From world’s worst aquatic plant to unique designed package promoting Thai agricultural products.

This package is designed for a famous Thai pomelo of Chainat province, made of water hyacinth. This environmentally friendly package can draw consumers in, uplift high quality Thai fruits to premium or gift markets, and decompose easily within 3 months by burying it.

Pomelo’s packaging design is inspired by The King of Thailand’s philosophy of sufficiency economy highlights sustainability and self-reliance. Therefore the main material used in package’s structure is made of a local plant found in an area of product’s origin. Together with the knowledge of local people who excel in handicraft without relying on manufacture and more environmentally friendly than a plastic net.

(via The Dieline Awards 2012 Winners - The Dieline - The #1 Package Design Website -)

(via chanett:)

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